The luxury apartments were designed with the user in mind. The lower stories are not used as retail outlets (as is often the case in such apartment blocks), but they accommodate a concierge and spacious entrance hall. The decision to eliminate the retail element from the project thus made the building stand out from other similar buildings and this in turn helps give the user a richer quality of environment to live in. The apartment block houses a small number of administrative offices on the rear façade. The bold undulating balconies add a new dimension to the whole facade as well as to the individual apartments.